Testimony of David Pritchard,
President And CEO
A.J. Rose Manufacturing Co.
Before The Trade Subcommittee of The House Ways & Means
Committee
March 26, 2003
Good morning. Thank you very much for asking me
to testify about the consequences the Steel 201 tariffs have had
on my company. My name is Dave Pritchard, and I am President and
CEO at A.J. Rose Manufacturing Company.
A.J. Rose, headquartered in Avon, OH, is a family-owned
company, with three generations in the business since 1922. We
have approximately 370 employees, 250 of which are members of
the United States Steel Workers' Local #735. We specialize in
manufacturing tight tolerance metal stampings, air bag components,
and spun-formed products for the automotive market.
We buy hot-rolled steel flat products that are subject
to the tariffs. We buy from both domestic and foreign sources.
The tariffs have increased our steel prices dramatically. We estimate
that the tariffs have added 1.1 million to our cost of material
in the last 12 months. We have been able to obtain price increases
on only one-third of our products to cover that additional cost.
The increased costs have had a devastating effect on our bottom
line. The increased steel pricing has put us at a distinct competitive
disadvantage with respect to our foreign competitors. As a result,
we have lost a significant amount of business to our foreign competitors
and it looks like it is only going to get worse.
We have lost over a half a million dollars in existing
business since the start of 2003 because one of our big customers
did not want to pay the increased amounts we now need to charge.
This business was placed with a company in Korea instead - a country
where steel prices are considerably less than the U.S.
Also, in the last year alone, we have lost approximately
7.5 million in new orders (15 contracts) to competitors outside
of the United States. These contracts were awarded simply because
we could no longer meet our foreign competitors' prices due to
the steel tariffs. This loss of 7.5 million in new contracts this
year translates into a loss of 45 to 60 million over the next
few years. This is because in our business, when you are awarded
a contract, it generally runs for the life of the part in application
(approximately 4 years). This means that the loss of a job now
really costs you many times the annual revenue in lost future
sales.
The situation shows no sign of improving. In January,
our largest customer (MACI) stated that they would no longer accept
the cost increase the tariffs forced us to apply to their pricing.
They stated that if we insisted, they would continue to pay the
increase but that it would signal the "beginning of the end
of our 12 year relationship." They advised us of this in
the same meeting they informed us that they had just awarded one
of our competitors a contract for a part we were told we would
get. Prior to this, we were the only company supplying MACI with
this type of product in North America. The competitor that was
awarded this business is a Canadian company.
In addition, a Canadian customer that has accepted
one-half of the increased cost from the tariffs has been demanding
that we use Canadian steel and Canadian tool shops to produce
products for them. Over the past 30 days, they have been actively
soliciting bids for the parts we make for them from Canadian and
Chinese firms.
This loss of business has had a significant impact
on our day to day operations. Due to the loss of orders, we have
had to lay off 33 people in the past 12 months - 10 of those since
the start of 2003. In addition, our cash flow and operating loan
situation has become tenuous. We have scheduled a meeting with
our bank to discuss our deteriorating financial condition. This
is the first time in the 35 years I have been involved with A.J.
Rose that I have ever had to have a conversation like this.
We, and our supplier, used the product exclusion
process to try to soften the negative effects of the tariffs.
While we had some degree of success in obtaining product exclusions,
these product exclusions have only provided us with very limited
relief. The basic problem remains - the tariffs have made it virtually
impossible for us to compete with our foreign competitors.
This constant threat to our business is very real
and will get worse if we are forced to continue to pay such a
premium for the steel we need to run our business. We sincerely
hope that these tariffs can be lifted as soon as possible.
Thank you. I will take any questions you might have.